Digital marketing, or online marketing, is the practice of utilizing a combination of internet based marketing channels and techniques to create leads and gain new customers. This includes paid online advertising (pay per click), search engine optimization, content marketing, email marketing, and social media advertising just to name a few. Most successful businesses and organizations engage in some form of digital marketing.
Parkadoo Digital specializes in all forms of digital marketing. Our goal is to generate leads from a target audience who might not otherwise know about your brand or organization through organic search or social media browsing.
What are the benefits of Digital Marketing?
There are a tremendous amount of benefits of digital marketing vs traditional forms of marketing. Here are a few to consider:
Lower Cost - Digital marketing is much less expensive than traditional marketing. Even businesses with smaller budgets can produce significant ROI using digital marketing.
Specific Target Audiences - Most digital marketing platforms allow you to target very specific audiences based on age, gender, interests, location, online behavior, device, etc.
Data Collection - One of the biggest advantages of digital marketing is the wealth of data collected that can be used for measuring the success of marketing campaigns. It also is an invaluable resource for managing and modifying online advertising and marketing to insure you are reaching your target audience and maximizing your ROI.
Reach - Digital marketing gives you the opportunity to reach audiences globally, not just in your local market.
How much should you spend on Digital Marketing?
More and more companies are shifting the bulk of their advertising budget toward digital advertising compared to other channels such as tv, radio or print. Determining the right budget can be a challenge. It's important to consider your competitors and analyze their spending.
While there are a lot of factors to take into account, averages range between 6-12% of total revenue depending on the type of product or service you are promoting.
Why Parkadoo Digital?
Parkadoo Digital provides professional yet affordable solutions for marketing your business or organization in the digital world. Our goal is to promote your service or product through online marketing channels that deliver meaningful conversions and sales. We research your competitors to help find the best marketing methods and keywords to help advertise your company. We run A/B testing of ads to see which ones are most effective. We follow marketing trends to take advantage of new opportunities as they become available. We provide monthly reports to help you understand and analyze the benefits of our digital marketing efforts. After all, your success is our success!
Contact Parkadoo Digital today to learn how we can help your business grow and prosper with digital marketing!