Paid Digital Advertising, or Online Advertising,  has become an essential tool for marketing businesses and websites.  Digital ads appear just about everywhere on the internet these days including search engines, websites, emails, mobile apps, and social media. Developing a digital or online advertising strategy can be a daunting task.  However, when done correctly, the benefits of digital advertising can not be understated.

In 2019, the United States spent just under $130 billion dollars on digital advertising. That's expected to grow to over $200 billion by 2023. (Statista)  Available online platforms for advertising are sure to increase as well through search engines, mobile apps, social media, email marketing, video marketing and many more.

Developing a digital advertising strategy can be challenging.  There are many, many questions to ask before jumping into online advertising:

  • Who is your target audience?
  • What keywords should you bid on?
  • Which advertising platform will benefit you the most?
  • How much should you spend on digital ads?
  • Where are your competitors advertising and how much do they spend?
  • What action will you consider a meaningful conversion from ads such as phone calls, form submissions, consultation appointment, or sale of a product?
  • How do you track ad performance?

Pay Per Click Ad Management

Parkadoo Digital specializes in Digital Ad Management for both Google and Bing accounts. We will help you develop a strong pay per click advertising campaign strategy with keyword research, audience targeting, competitor analysis, competitive bidding, content optimization, and many more techniques to help you maximize your return on your advertising budget.

Digital Advertising is always an ongoing process to stay abreast of ad performance, policy changes and other developments. It takes dedication and time to run the most fruitful advertising campaigns. Parkadoo Digital will constantly monitor your pay per click campaigns and adjust when changes occur or opportunities arise.

We are here to help!

Parkadoo Digital can help you develop the right paid digital advertising strategy to maximize your conversions and ROI.  We'll develop ads that showcase your business and place them on platforms that deliver leads and build your brand.  We analyze your competition to compete in markets that align with your business. We also provide monthly reports so you can see how effectively your ads are performing.

Ready to start? Contact Parkadoo Digital today! (623) 210-8620

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