Let's face it, the internet is a crowded place. Simply having a website does not mean it will generate leads or drive sales. However, by using an array of marketing channels, you can help your site stand out from the crowd and generate the business you are looking for. Here are 5 essential ingredients of...
Category: Website Marketing
Designing Websites Around Your Target Audience
Whether or not a site succeeds is based on many, many factors. Of course, every site has its own definition of success depending on the ultimate goal of the site. Informational sites are there to educate and inform. E-commerce sites end goal is to sell products. A service industry website’s purpose is to reach customers...
Marketing Your Website
The goal of any website is essentially to provide information. Hopefully it’s done in a fashion that readers find useful or compelling. But how do you actually get people to your site to read that information? There are many ways for a website to be found such as though search engines, paid advertising, word of...